A Legacy program is a service or offer that is the flagship offer for your company. This is the offer that dives deep on your transformational framework and becomes what your company is known for. At Massive Brand Consulting, we don’t just teach our clients how to have a signature program, but to have a Legacy Program.
Not just any program qualifies as being a legacy program. There’s certain criteria that needs to be met in order to be able to replace “Signature” with “Legacy”
A Legacy program requires:
- A proven, evergreen & proprietary framework that drives transformation
- A growing community of members where a percentage of them reenroll over again
- A revenue growth machine that has month over month growth with monthly recurring revenue
- Your audience knows your company by this program and is clear on the results you provide
- Because of this program, your company has the resources necessary to build other offers or launch into other business opportunities
- A growing library of testimonials proving your program promise over and over again
- Systems that facilitate lead generation and client enrollment
- A team (even if it’s a tiny one) that helps drive the enrollment goals and the mission of the program
Creating a legacy program allows you to step into your expertise NOW and claim the position power in the marketplace that you deserve because of your experiences and results already.
Here are some steps you can take to start building out your legacy program now:
- Get clear on your purpose. (The intersection of your passion & talent)
- Identify a strong need in the marketplace where you can leverage your purpose to create a high value solution
- Package the solution in a way that can facilitate deep transformation while eventually creating community around that transformation
- Identify the MVP qualified buyer and start creating attractive messaging to entice her to become interested in what you have to offer
- Be bold in the pursuit of enrollees, sharing your opportunity daily cresting KPI’s to measure for success
- ..more to come on this so stay tuned!
In the meantime, if you’d like to work with Massive Brand Consulting so we can help you build your legacy program, book a call here.
To learn even more about this, listen to my podcast episode below: